Moving Image, the fair dedicated entirely to video art that launched during The Armory Show in New York in March, will make its London debut to coincide with Frieze Art Fair this year.
Conceived by New York art dealer Ed Winkleman and business partner Murat Orozobekov, the London edition (13-16 October) will launch at the Bargehouse, a four-floor warehouse on the Southbank, only a stone’s throw from Tate Modern. The proximity is no coincidence. “The two museums that are really putting serious resources into collecting contemporary video are the Whitney in New York and Tate Modern,” said Winkleman. “It's clear that there's a recognition of the importance of video art in London.”
The fair will be almost exactly the same size as in New York, with around 30 galleries, and will follow the same format, featuring a mixture of single-channel works and larger installations, although there will be more emphasis on large-scale pieces. “With a total of 15 different rooms, the possibilities for more experiential installations are greater,” said Winkleman. The price of exhibiting remains the same: a single-channel monitor costs $2,500 and an installation $5,000.
An advisory committee, including John Connelly of the Felix Gonzalez-Torres Foundation, Solange Farkas of the Associação Cultural Videobrasil, Mami Kataoka from the Mori Art Museum and Elizabeth Neilson of the Zabludowicz Collection, will recommend which galleries to invite. A fifth advisor will come from Europe, according to Winkleman, who is aiming for a truly international spread of galleries, something he concedes was lacking at the New York fair.
The inclusion of Farkas and Kataoka represents a deliberate push into the Asian and Latin American markets. “It was important for us to have Mami on the committee because one of the things we wanted to look at was bringing in more Asian galleries,” said Winkleman. “She is working specifically throughout East and Central Asia right now, so she's perfect.” Latin America is also very much on Winkleman's radar. “We invited Solange because we are reaching into South America at the moment,” he said.
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